Transforming Sacred Purpose into Lasting Impact
Helping our leaders tell stories that elevate their mission, inspire unwavering support, and leave a legacy of service to Creator and creation.
Featured Work
Jerry’s Family:
An Al Maqasid Story of Impact
This video showcases the powerful story of a family who prioritized faith over routine, traveling to Al Maqasid’s Summer Retreat to deepen their connection to the Sacred and each other. By focusing on the parents’ desire to foster their children’s spiritual resilience, we crafted a story designed to inspire others to see the retreat as more than an event—it’s an investment in their family’s faith and future.
The Al Maqasid Vision: Rooted in Tradition, Inspired for Today
An Authentic Introduction to a Transformative Concept (2015)
This foundational video captures the essence of Al Maqasid in its early years, presenting Shaykh Yahya Rhodus’s vision with clarity and authenticity. Through a brand story workshop, we guided Shaykh Yahya in uncovering the organization’s goals, message, and desired impact. Set against the backdrop of an annual retreat, the video introduces Al Maqasid as a groundbreaking initiative rooted in Islamic tradition, inspiring funders, partners, and similar organizations across the country.
A Place for Sacred Growth:
Al Maqasid’s Next Chapter
Inspiring Support to Build a Community Space for Learning and Service (2017)
This video was created to support Al Maqasid’s transition into a more established phase of its mission. Designed to inspire one-on-one donors and amplify a successful LaunchGood campaign, the video conveyed the urgency and importance of securing funding to transform their property into a space ready to serve students and the community. By crafting a narrative that informed and moved hearts, this project was pivotal in rallying support and spreading the word.
Arabic Program Launch Video
A Journey of Knowledge, Spiritual Growth, and Immersion (2019)
This video marks a milestone for Al Maqasid, announcing the launch of its Full-Time Arabic Program. Built on the profound connection between language and spirituality, the video uses Shaykh Yahya Rhodus’s inspiring personal journey of learning Arabic abroad to engage the audience. Through storytelling and serene visuals of the program’s beta phase, we invited aspiring students of knowledge to envision themselves on this transformative path of mastering Arabic as part of their spiritual growth.
Mashoud’s Story
From Hustle to Harmony: A Weekend of Reflection, Growth, and Sacred Knowledge
This video was designed to resonate with young professionals balancing busy city lives and their inner need for spiritual growth. Following the journey of a New York City professional, it authentically portrays the retreat experience as an opportunity to escape the hustle and reconnect with what matters most. With serene visuals and compelling messaging, the video inspires viewers to see Al Maqasid as the perfect space to pause, grow, and engage with the Islamic tradition.