Creative Brief

Objective

Produce a collection of creative lifestyle images at the company office to help tell the story of The Company for both brand, marketing, and hiring efforts.

Goals

• Refresh the in-house collection of visual assets

• Provide assets to help enhance blog posts, white papers, social media, and future video needs.

• Represent a diverse team of highly skilled, forward thinkers.

Audience

• Prospective clients ages 38 - 65

• Prospective employees, ages 20 - 40

• Cultural and ethnically diverse, 50/50 M/F

• Educated and skilled